Georgia Tech is looking for its next athletic director now that J Batt is headed to Michigan State, which puts Tech at a pivotal juncture in the future of its athletic department.
Batt was hired by Tech president Angel Cabrera in October 2022, about a month after the school fired former athletic director Todd Stansbury. Batt came to Tech from Alabama, where he was the executive deputy director of athletics, chief operating officer and chief revenue officer 2017-22.
Batt immediately began to reshape Tech athletics by rebuilding the department’s leadership team, leading the charge to break records in contributions to the Alexander-Tharpe Fund, launching the Full Steam Ahead fundraising initiative, creating the Helluva Block Party pregame event for football home games and striking a deal with Hyundai to rename Grant Field to Hyundai Field inside Bobby Dodd Stadium. Tech changed the venue of its 2025 football game with Georgia to Mercedes-Benz Stadium, which will net the department $10 million, and recently announced a football home-and-home series with Tennessee.
He also embraced the changing landscape of college athletics as it pertains to name, image and likeness,as well as the future of revenue sharing.
Although Batt’s departure for Michigan State might come as a surprise, given his signing of a contract extension in December, Tech should not be unprepared given that Batt’s name had been connected with recent athletic director searches at South Carolina, Missouri and Maryland. Michigan State, according to the Detroit Free Press, will give Batt an annual salary of $1.8 million per year and will pay Tech a little more than $2 million to buy out the remainder of his contract.
In 2022, Tech used the Parker Executive Firm to assist Cabrera in his search for its next,athletic director, the 11th full-time AD in its history.
Here are a few names and factors Tech might consider moving forward in its search.
Graham Neff
The Clemson athletic director is a Tech alumnus and was a student manager on its 2004 men’s basketball team that reached the Final Four. He previously worked for the Georgia Tech Athletic Association before joining the Clemson department in 2013.
Marvin Lewis
The athletic director at George Mason, Lewis was a team captain at Tech and played on that ‘04 Final Four team. Lewis has held roles at Tech, Brown, Maryland and Georgia State.
Jon Palumbo
Palumbo is Tech’s executive deputy athletics director and chief operating officer and might be in a good position to not only be a primary candidate, but also to hold the position on an interim basis. Palumbo previously was the athletic director at Texas A&M-Corpus Christi.
Kevin White
White is Clemson’s deputy director of athletics and has been the deputy AD at Northwestern and chief operating officer at Southern Methodist University. White has a master’s degree from Georgia State and an MBA from Kennesaw State.
Charlie Cobb
Cobb has been the AD at Georgia State for a decade and was thought to be in the running during previous Tech searches for a new athletics director. Cobb has also been the athletic director at Appalachian State and is an ACC alumnus, having played football for North Carolina State.
Jared Benko
Benko left the athletic director chair at Georgia Southern in November to join the staff at Auburn as executive deputy athletic director. The Watkinsville native and Georgia graduate has worked at Georgia, Arkansas, Auburn and Mississippi State.
The wild card
Tech might look toward a similar area when it targeted Batt in 2022 — an administrator at a Power Four conference school with experience and success in fundraising and NIL initiatives. Ryan Alpert, the deputy athletics director and chief operating officer at Tennessee, would fit that description.
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