Loading...
News

Cola Wars: How Coca-Cola conquered the South and crushed the competition

Coca-Cola, born in an Atlanta pharmacy in 1886, has become one of the most recognized brands on the globe. Dr. John Pemberton’s original formula, once a medicinal tonic featuring wine and cocaine, evolved into the sweet, carbonated drink millions enjoy today and one of the South’s most iconic exports. But there is more to the brand’s popularity than just the secret recipe. Explore the rise of the $400 billion Coca-Cola empire, its rivalry with Pepsi and unforgettable moments like the infamous "New Coke" debacle. Credits: AJC | Getty Images | Coca-Cola Company | Pepsi | CBS Evening News | PX11 News | CBC News | Parade | The Guardian | Justice.gov | This American Life | RC Cola | Dr. Pepper

2:53
AJC | June 13, 2025
Today's Video Headlines
More Videos
FROM

She's turning high school kitchens into launchpads for culinary careers

Keio Gayden is not just teaching recipes — she’s shaping the minds of the next generation.

'Don’t you wish your tacos were hot like me?': The legend of Beltline Kevin

Beltline Kevin, the BeltLine’s standout skater-singer, charms Atlanta with his energy. Credits: AJC | rrealtacos / Instagram | Abbey Cutrer / AJC

FROM

Atlanta’s arts funding is shockingly low. Hear what one gallery owner thinks.

Dwight Elliston, the Atlanta curator and owner of Elliston Fine Art gallery, discusses the impact of Georgia ranking last in state arts funding.

Chris Carr 'Politically Georgia' candidate forum full interview

Watch the full interview of Georgia Attorney General Chris Carr from the AJC's "Politically Georgia" candidate forum held on Wednesday, Nov. 5, 2025.