And with Mercedes-Benz Stadium now open, excited fans can now experience it for themselves.
Meanwhile, here are seven things you should know about the city’s new shiny, monstrous, can’t-miss-it stadium.
1. It will host much more than just sports events.
The building is often referred to as the new Atlanta Falcons stadium, and of course it’ll be home to Atlanta United. (The football team has 10 home games scheduled for 2017; the Major League Soccer team has 17 on the books in 2018.)
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The stadium will also host the College Football Playoff National Championship between Georgia and Alabama.
But the venue’s door will also open for Monster Jam, WWE, collegiate tournaments, guided tours, private events and concerts. Garth Brooks performed the stadium’s first concert on Oct. 12. Kenny Chesney and Taylor Swift are scheduled to perform in 2018.
2. The $1.5 billion stadium has some incredibly fancy technology involved.
First to mind is the 14-acre retractable roof, which is expected to take nine to 12 minutes to open or close. The roof, which has eight moving panels that weigh about 500 tons each, delayed the stadium’s opening three times. The venue is also home to the largest video board in U.S. sports: a 63,800-square-foot, halo-shaped screen that measures 58 feet tall and 1,100 feet around.
3. Outside food and drink isn’t allowed (nor was it at the Georgia Dome), but the concession prices will be affordable.
The core concessions “fan-first menu,” which includes typical fan favorites like waffle fries, nachos or a basket of chicken tenders with fries, will all range from $2 to $6. Beyond that, specialty items — such as a brat burger ($10), burnt end nachos ($10) and a portobello mushroom burger ($6) — will also be available. Announced restaurant partners include Fox Bros. Bar-B-Q, The Varsity and Sublime Doughnuts, along with multiple bars offering specialty cocktails (some for $12) and beer on tap.
4. The NFL Clear Bag Policy has been adopted for all public and ticketed stadium events.
Each guest is allowed to bring in a small clutch and one large, clear bag, such as a plastic tote that doesn’t exceed 12 inches by 6 inches by 12 inches, or a one-gallon clear plastic freezer bag. If someone has an item that isn’t allowed in the stadium, four bag valet locations will be available for a fee near the entry gates. See more about what you can and can’t take into the stadium.
5. It takes thousands of employees to make it all work.
Stadium officials say they will employ 4,000 people at the facility. To be considered for a job, applicants must answer basic interview questions online and answer questions posed by Falcons owner Arthur Blank, Falcons coach Dan Quinn and others in a pre-recorded video. Available positions listed on the site at one point included housekeeping associate, event day host and part-time security officer.
6. Transit efficiency is a focus.
Stadium officials want to make getting in and out as easy as possible. For instance, they’re working with the Georgia Department of Transportation to ease traffic flow by regulating traffic lights on Northside Drive. Also, fans will be able to purchase parking in advance from more than 12,000 spots through Parkmobile. And for folks who don’t want to drive or take MARTA, there will be designated pickup areas for ride-share app users.
7. A new 13-acre park will double as a tailgate-friendly parking area.
Home Depot Backyard, a park that can also function as an organized, tailgate-friendly parking area for about 800 cars during large events, will open in 2018. Team owner and Home Depot co-founder Arthur Blank envisions a space “where we celebrate, whether it be culture, whether it be music, whether it be food, whether it be arts.” It will replace a portion of the Dome, which was demolished on Nov. 20, 2017. (In addition, the Georgia World Congress Center Authority plans to build an 800-to-1,000 room hotel on the Dome site.)