Berry College — a private four-year liberal arts institution near Rome, Ga. — launched a $100 million fundraising campaign Saturday night with more than $70 million in secured commitments.

The “LifeReady” campaign will provide funding to help Berry target the issues of cost, relevancy and access to higher education through scholarships, mentoring programs and athletic and other construction projects.

In the four years leading up to Saturday’s campaign kickoff in Atlanta, the college kickstarted its fundraising with the Gate of Opportunity Scholarship Program, which allows students to work their way to graduating debt free. The $24 million collected for that program funds about 130 scholarships each year.

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Atlanta Falcons owner Arthur Blank — pictured posing with HBCU students before an exhibition game in 2024 — has made many contribution to historically Black colleges and universities over the years, especially to schools in Atlanta. (Jason Getz/AJC 2024)

Credit: Jason Getz / Jason.Getz@ajc.com

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(Photo Illustration: Philip Robibero / AJC / Source: John Glenn for AJC, File)

Credit: Philip Robibero / AJC