After a record three-day attendance of 158,000-plus, Braves officials have turned their attention to an old challenge: selling out playoff games.
About 20,000 tickets remain for each NLDS game at Turner Field against the Giants. Those games will be next Sunday and Monday, with start times announced as early as today. San Francisco hosts Games 1 and 2 Thursday and Friday.
"It's still early in the process for us," said Derek Schiller, the Braves' executive vice president of sales and marketing. "We sold a lot of tickets even before we clinched [the wild card] and there has been a surge of activity since we've clinched."
Tickets range from $20 to $80 and can be bought at the Turner Field ticket office, the Braves Clubhouse store at CNN Center or any Ticketmaster outlet, including all Publix locations. Fans also can buy tickets at braves.com/postseason or by calling Ticketmaster at 800-745-3000.
Being the visiting team gives the Braves' ticket staff a few extra days to sell. And a Sunday game is easier to sell than midweek afternoon games, which the Braves played in the 2004 and 2005 NLDS.
Throw in the Braves' four-year playoff absence and the Bobby Cox farewell tour, and the Braves seem positioned to draw big.
"We're very optimistic the crowds will come out, especially the way our fan base supported us these last regular-season games," Schiller said.
The Braves drew 2,510,119 fans this season, up from 2,373,631 a year ago, according to Baseball-Reference.com.