"We are on the road to bringing Wahlburgers to a city near you," said Mark Wahlberg in a release. "We've created this family business with a mission to welcome families and friends from around the world to a place where they can break bread, enjoy some great food and lots of laughs."
Wahlburgers chief executive Rick Vanzura said the restaurant chain, founded in 2011, hopes to grow to more than 110 locations in seven years, the Boston Globe reported.
“There’s no question it’s an aggressive growth rate,” Vanzura said. “Having said that, we spent a lot of time to get ourselves in the position where we can handle this growth.”
Parts of "Wahlburgers," the family's reality show on A&E, chronicles the goings-ons of the business. The fifth season starts March 9.
"As we pick up the pace of our national expansion, we are pleased to be working with a group of experienced franchisees who have histories of running multiple units successfully," Vanzura said. "We're glad that they are embracing the brand and thank them and the millions of Wahlburgers fans who are contributing to our early success."