A view of Mercedes-Benz Stadium configured for an MLS Atlanta United soccer match.
Photo: Atlanta Falcons
Photo: Atlanta Falcons

Atlanta United releases season ticket prices for 2017

Atlanta United’s season-ticket prices will range from $20 per game to $225 per game, and the sales process will start next week for Founders’ Club members in the order they joined.

Atlanta United’s most expensive tickets will be found in the SunTrust Club section of Mercedes-Benz Stadium at midfield. The total cost for 18 home games there is $4,050.

The least expensive tickets will be in the “Supporter’s” section, which will be behind a goal in front of a wall of windows framing the city skyline, or on the other end of the stadium behind the opposite goal. The total cost for 18 home games in those sections is $360 per season ticket.

The MLS team, owned by Arthur Blank, will begin play in 2017.

For comparison sake, the Seattle Sounders – the top MLS team in attendance and the franchise that Atlanta United officials have consistently referenced as a model franchise – have season-ticket prices for this year ranging from $23.50 to $69 per game for 19 games, according to the team’s website. Those don’t include the Sounders’ four-seat field-side tables that cost $275 per seat per game, with additional amenities included.

MLS has twice declined to provide average season-ticket prices for its teams.

Atlanta United becomes the third Atlanta team selling season tickets in new stadiums slated to open next year.

Falcons tickets in Mercedes-Benz Stadium range in price from $55 to $385 per game, plus one-time personal seat license fees ranging from $500 to $45,000 per seat.

The Braves’ season-ticket prices in SunTrust Park range from $6 to $475 per game.

For Atlanta United, the process of purchasing season tickets will start with an email that will detail the availability of seats. Approximately a week later, the Founders’ Club member will receive a phone call. Every member should receive a call no later than July.

A member may purchase as many as eight season tickets. The team says there are approximately 10,000 members in the Founders’ Club who have pledged to purchase between 29,000-30,000 season tickets. Eales declined to say what the team expects the conversion percentage of pledges to purchases will be, but said he is optimistic it will be high.

Only Founders’ Club members can purchase season tickets at this point. The cost to join is $50 and will count toward the purchase of a season ticket.

The season-ticket prices are based on 18 games: 17 regular-season home games plus one more game, which Eales said could be an exhibition game or one in the U.S. Open Cup.

Construction on Mercedes-Benz Stadium will not be complete when the MLS season starts in March, 2017. Blank said the stadium will open in July, 2017, but said he expects to play 17 regular season home games at the $1.4 billion stadium.

There are eight levels of pricing. There will be approximately 5,500 seats in the “Supporter’s” section, according to Eales. He said the team wants to reward those fans who they expect to stand and sing for a 90-minute game with a good value. There will be approximately 2,000 general admission seats in this section.

On the other end of the stadium, in the “Goal” section, is where Eales expects families will likely purchase tickets.

In all, Eales said about 16,000 seats are priced at $30 per game or less.

The prices for the SunTrust Club and Mercedes-Benz Club sections — $225 and $175 per game, respectively — will include a prematch buffet, but not parking. Those seats are located behind the team benches and the players’ entrance to the field.

Ann Rodriguez, vice president of business development for Atlanta United, said the team spent more than a year developing the ticketing structure. Research included email surveys to Founders’ Club members, ticket prices for other teams and entertainment options in Atlanta and the Southeast, and information-sharing with other MLS clubs, notably Seattle, as well as the league’s corporate office.

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