GWCCA board approves Falcons PSL prices
The Georgia World Congress Center Authority board, at a special meeting Thursday morning, unanimously approved the Falcons’ plan for personal seat license prices on club seats in the new stadium under construction downtown.
The Falcons plan to begin PSL sales on Monday.
The GWCCA board voted after hearing a presentation from Falcons representative Michael Drake of Legends Global Sales.
The Falcons’ plan, as reported by the AJC on Wednesday and approved by the GWCCA board Thursday:
- The seats requiring $45,000 PSLs — representing about 1.5 percent of the building's total seats — will be located in the lower bowl between the 45-yard lines on both sides of the stadium. These seats will include food and beverage in the Founders Club, billed as the stadium's most exclusive space, and parking. In addition to the one-time PSL fee, tickets in these sections will be set at $385 per game ($3,850 per season) for the first three years in the stadium.
- PSLs will cost $20,000 for lower-bowl seats between the 30- and 45-yard lines and $15,000 for lower-bowl seats between the 20- and 30-yard lines. These seats will include access to 30,000-square foot Champions Club lounges located below the seats and to a patio area on the field behind the team benches. Ticket prices in these sections will be $365 and $345 per game in the stadium's first three years.
- Higher in the stadium, above the suites level, sections of club seats between the 30-yard lines will carry PSLs costing $10,000 per seat. These seats will have access to a club space called the Piedmont Club. Tickets in these sections will cost $325 per game through the stadium's first three years.
The plan covers roughly 11 percent of the seats in the 71,000-seat stadium. Seat licenses also will be required for all other seats sold as season tickets, but those prices won’t be determined until later in the year. They are expected to be set at various price points below $10,000.
A common form of stadium financing around the NFL, but never before used by an Atlanta pro sports franchise, personal seat licenses are one-time fees for the right to buy season tickets in a specific seat for the length of a team’s stadium lease — 30 years in the case of the new Falcons facility. PSL buyers are allowed to transfer or sell the licenses to family members or other parties.
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
