The Falcons' new jerseys went on sale Tuesday and scored big numbers on opening day, according to team officials.
“It was the No. 1 day all-time online (for Falcons jersey sales),” Morgan Shaw Parker, the team’s chief marketing officer, said Wednesday.
Although the team’s merchandise stores are currently closed at Mercedes-Benz Stadium and Atlantic Station, online jersey sales were so strong that Tuesday was “the third highest total sales day in Falcons history, only behind the NFC Championship (in January 2017) and the one day following that,” Parker said.
Tuesday’s online sales also were higher than the Falcons’ record for single-day in-store sales, she said.
The Falcons declined to disclose the number of jerseys sold, citing team policy, but Parker said sales were in the tens of thousands across Falcons and Fanatics online networks in the first 24 hours.
“What it shows to us is obviously significant brand strength,” she said. “But also fans are engaged, they’re excited, they’re looking to sports as a diversion as well, and also they’re excited about the design and are willing to spend even in tough times.
“We were overwhelmed with the sales as they came through.”
The black home jerseys accounted for 50% of the first-day sales, while white jerseys accounted for 26% and the gradient red-and-black jerseys 21%, Parker said.
As they place orders, buyers receive estimated shipment dates over the next four months because of the coronavirus pandemic’s impact on supply chains.
The Falcons officially unveiled their long-awaited new uniforms last week.
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