Fans attend the final day of the NFL football draft Saturday, April 27, 2019, in Nashville, Tenn.
Photo: AP Photo/Mark Humphrey
Photo: AP Photo/Mark Humphrey

Atlanta sports firm EnterSports acquired Premier Athlete Advisors

EnterSports Management, a longtime Atlanta-based sports management agency, has acquired Premier Athlete Advisors of Charlotte, N.C., the firms announced Tuesday. 

The purchase prize of the transaction was not revealed.

With Premier, EnterSports, who’s president is Hadley Engelhard, picks up a firm that already has a profitable football division and will expand its footprint deeper into the Carolinas and Mid-Atlantic states. 

Premier’s founder and chief executive officer Adam M. Seifer has represented NFL and NASCAR athletes, along with entertainers such as WWE Superstars and musicians, for more than a decade.

Seifer was named vice president of football Operations for ESM.

In addition to football, ESM has a growing baseball division based out of southern Florida that includes Astros All-Star pitcher Will Harris and Twins outfielder Eddie Rosario. Engelhard, has been representing athletes for almost 30 years and also has an entertainment background, having worked with Atlanta hip-hop mogul Jermaine Dupri in establishing a sports division at So So Def. 

“The synergies between our companies were too strong to ignore,” Seifer said. “Hadley, (senior agent) Jim (Ulrich) and I share the same vision in terms of what it means to truly service the client and provide one stop shopping for all of the player’s career and post-career needs. Ultimately, it came down to trust, which is of utmost importance in any business relationship. This really wasn’t a hard decision.”

The combine agency will grow to more than 30 active NFL clients.

“ESM’s in house full-service staff gives our clients greater access to a comprehensive marketing, public relations, and client services team, which in turn provides limitless business opportunities to our players both during and long after their playing days are over,” Seifer said. 

Founded in the early 1990s, ESM’s client roster includes multiple Pro Bowl stars, future Hall of Famer Robert Mathis (of Atlanta), as well as Super Bowl winner Trey Burton. 

The firms have represented more than a dozen first-round draft picks over the years, including 2019 25th overall pick Hayden Hurst.

“We are very excited to welcome Adam to the ESM Family,” Engelhard said. “Adam’s experience and passion will make him a great asset to the company and we look forward to building upon our success with him.” 

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