The exhibit: A 150-seat theater with a 40-foot-wide ultra-high-definition screen constantly shows a 10-minute film called "The Game of Your Life."

Screening it: The film is a celebration of college football through game video, behind-the-scenes video and interviews with former players and coaches.

Talking about it: The theater will be rented after hours for events, perhaps including viewing parties for Thursday or Saturday night games, Hall of Fame CEO John Stephenson said.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
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