The Pac-Man logo, featuring the “Atlanta Hawks Basketball Club” wordmark, is the team’s new primary logo.
Photo: Atlanta Hawks
Photo: Atlanta Hawks

Hawks rebrand with new logos

The Atlanta Hawks Monday unveiled a new brand identity with the return of the Pac-Man logo as the team's primary insignia.

As reported last week, the Hawks will have a new secondary logo, featuring a burning basketball with wings, paying homage to the city's history.

The team expects to complete its full rebrand when it unveils new uniform designs ahead of the 2015 NBA Draft on June 25.

An updated Pac-Man, featuring the wordmark "Atlanta Hawks Basketball Club," will replace a wing-spanged hawk as the team’s new primary logo.

The Hawks' iconic bird inside a circle was the team's primary logo  from 1972-1995. The team reintroduced the logo during last season's playoff run and was the team's secondary image for this record-setting, 60-win season.

The Hawks new secondary logo is meant to be more inclusive of the city. 

“Our new secondary logo represents the storied history of our proud city. Being True to Atlanta means embracing all parts of its history and we are proud that this logo illustrates that so wonderfully,” said team CEO Steve Koonin.

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