In an article published Friday afternoon by St. Louis Post-Dispatch reporter Derrick Goold, Helsley said the fans’ behavior is “disrespectful” and “kind of caveman-type” behavior.
"I think it's a misrepresentation of the Cherokee people or Native Americans in general," Helsley told Goold on Friday afternoon before Game 2 of the Braves-Cardinals series at SunTrust Park. "Just depicts them in this kind of caveman-type people way who aren't intellectual. They are a lot of more than that. It's not me being offended by the whole mascot thing. It's not. It's about the misconception of us, the Native Americans, and it devalues us and how we're perceived in that way, or used as mascots. The Redskins and stuff like that.