VIDEO: Bad at remembering names? Here’s why

Ever met someone new only to forget their name a few moments later? Don’t just blame it on a bad memory, because there’s some science to back up the brain lapse.

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"We have trouble memorizing certain types of information," Dr. Dean Buonomano, professor of neurobiology at UCLA, told Business Insider. "We're not very good at memorizing pieces of information that are not linked to other pieces of information."

The phenomenon is called the Baker/Baker effect he said. It’s a paradox that shows people are more likely to remember a person's profession before their name due to the associative architecture of the brain.

Want to learn more? Take a look at the video below for the full breakdown.