Q: In Sunday’s AJC, there was a feature that showed the cars of each racer. Each was covered in ads, with the largest being on the hood. Are the number, size and locations dictated by NASCAR? What does a sponsor pay for the hood location?
— Frank Manfre, Grayson
A: Sponsors pay a variety of costs to advertise on a car in the NASCAR Sprint Cup Series.
Primary sponsors paid from $5 million to $35 million to place ads on cars, Adweek reported in a 2013 article.
The ad spots reserved for primary sponsors include the hood, roof panel (which was new in 2013), TV panel (on the rear of the car), trunk lid (also called deck lid) and the rear-quarter panel.
Associate sponsorships cost from $250,000 to $2 million and ad placement includes the lower front-quarter panel, the B-post (the “post extending from the roofline to the base of the window behind the driver’s head,” NASCAR.com states) and the C-post (next to the rear window on both sides of the car).
A primary sponsor also generally can pick a car’s colors and paint scheme, NASCAR.com reported in 2015.
Q: What qualifications does Doug Evans on Fox 5 have to be a meteorologist?
— Bob Markert, Roswell
A: Evans earned a certificate in broadcast meteorology from Mississippi State University in 2004. Severe weather reporting is mentioned as his specialty on his bio at fox5atlanta.com.
Andy Johnston with Fast Copy News Service wrote this column. Do you have a question? We’ll try to get the answer. Call 404-222-2002 or email q&a@ajc.com (include name, phone and city).
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