A more memorable bathroom experience?
Atlanta-based Georgia-Pacific, maker of Quilted Northern toilet paper, wants to offer a more substantial brand, and so is introducing “Quilted Northern Rustic Weave,” with the motto: “craft you feel in every square.”
“Authentic,” says the tongue-in-cheek video. “Bespoke. Raw. Artisanally-crafted toilet paper. Hand-pulped. And hand-perforated. The way toilet paper used to be.”
Rustic Weave will roll out on Georgia Pacific’s Facebook page Friday (which is, ahem, April Fools day) and in other social media, offering a stimulating alternative to the bland experience at the American commode. “It’s genuinely tree-to-toilet,” says the announcer.
The Onion-worthy kicker to the video tells us Rustic Weave is “also available in Small Batch, Cedar Loom, and Extra Virgin Birch.”
No word yet on whether they plan a Long Leaf Pine variety.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.
Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.