An animal rights organization said it would put a new billboard at the intersection of two New Mexico interstate highways where four cows were killed last week, KOAT reported Friday.
People for the Ethical Treatment of Animals officials said the sign will be placed near the flyover ramp from I-25 southbound to I-40 eastbound in Albuquerque, where a semi hauling the animals rolled over, the television station reported.
PETA’s billboard will feature a cow's head and read, "I'm ME, Not MEAT. See the individual. Go Vegan."
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"Four gentle cows died as a result of this wreck, and those who survived will still face a terrifying death at the slaughterhouse," PETA Executive Vice President Tracy Reiman said. "PETA hopes to pay tribute to these abused animals with a billboard urging people to prevent future suffering by ditching meat and going vegan."