Atlanta’s most talked-about temporary landmark just made its way back into the spotlight — on the sanctuary stage of the dReam Center Church of Atlanta, that is.
In an effort to “Make the Church Relevant Again,” church leaders took a marketing tip from Atlanta-based hip-hop star 2 Chainz himself and decorated their sanctuary with a miniature Pink Trap House, a pink stove and a pink toy car.
The church shared its one-of-a-kind service led by Bishop William Murphy on Facebook Live and as of Monday morning, the post has garnered nearly 30,000 views.
Viewers and attendees alike lauded Bishop’s and the dReam Center Church’s unique way of attracting the youth for its Sunday service.
And 2 Chainz himself took to Instagram to praise the service, writing, “I think it’s dope to be used by God in different ways.”
2 Chainz’ Pink Trap House, a flipped home at 1530 Howell Mill painted pink to mimic his album’s cover art, was a hot Instagram spot last month.
The artist, currently performing in a pink wheelchair after breaking his leg on tour, initially used the venue to host a listening party to promote his project with actress and writer Issa Rae, “Pretty Girls Like Trap Music.”
But the house was also used as a site for free HIV testing and for a “Trap Church” event hosted by Street Groomers, a neighborhood watch group and local faith leaders such as Michael Wortham, minister of young adults at Atlanta’s historic Ebenezer Baptist Church.
While the Pink Trap House lease was up July 7, it seems marketing genius 2 Chainz is still making an impact around town.