A better way to do high school prom? Picking dates out of a hat?

You could hardly go anywhere in Atlanta this weekend without running into glamorous teenagers. Prom season is underway. And what used to be a teenage dance has escalated into a mega industry with $1,200 gowns, rented limos, pre-prom photo shoots and expensive Buckhead dinners.

Another new twist on prom: The "promposal" where kids go to elaborate lengths to ask someone to the big night. Suitors fill lockers with flowers, spell out the question on the football field or enlist their dog to deliver a gilded invitation. While the invitee's answer is important, even more critical is whether the promposal strikes Instagram and Snapchat gold.