The Jiamener Hotpot Restaurant in Chengdu, introduced an unlimited menu on June 1 after struggling since opening in December 2017. For a membership of 120 yuan -- approximately $18 -- customers could enjoy a month of unlimited hotpot meals, CNN reported.
Initially, the promotion worked, according to Su Jie, one of the restaurant's owners. Su told Chengdu Economic Daily that more than 500 customers were visiting every day. Diners lined up three hours before the restaurant's 11 a.m. opening, and the owners had taken in more than $15,000 by June 11, CNN reported.