Tempted to try a wellness or longevity treatment? Here’s what experts say

You’ve heard about it from friends or seen it on social media: breakthrough therapies like NAD supplements, peptide infusions, ozone IVs or hydrogen peroxide injections that influencers and longevity experts offer as a way to restore your health, slow aging or even kill cancer. Now, virtually every town in Georgia has med spas and wellness clinics promoting such unconventional medicine. Your insurance company won’t cover the treatments, because they are unproven. Before you pay out of pocket, here are some facts to consider.

NAD and NAD+
Description: Nicotinamide adenine dinucleotide, or NAD, is a coenzyme found in every living cell in the body that helps enzymes to do their job. It helps with various metabolic functions, such as converting food into energy and helping repair damaged DNA. NAD+ is the oxidized form that plays a crucial role in the process. NAD levels decline as people age. Ongoing research is studying how NAD-related treatments may improve health and longevity.
Claims: Some wellness clinics and longevity influencers promote NAD+ as reversing cellular damage, slowing or reversing aging, improving brain health and even helping with hangover recovery, but evidence is lacking. It is typically sold as a dietary supplement and as an injectable or IV treatment created by compounding pharmacies. The excitement and use of NAD-related treatments came from promising results in studies involving mice. “Giving supplements that generate NAD production in mice has multiple organ system benefits, including longevity,” said Dr. Samuel Klein, professor of medicine and nutritional science at WashU Medicine in St. Louis. “The hitch is that this has not been translated into humans.” Klein is conducting research related to NAD and its potential benefits.
Risks: Because studies are limited, the potential risks are largely unknown. The FDA warns that injecting food-grade NAD+ may contain harmful contaminants that can cause severe adverse effects. Supplements that are commonly available may contain far less of the NAD+ listed on the label or contain none at all. Some experts warn that loading up on NAD+ may prompt the body to get rid of other important molecules.
Regulations: The FDA has not approved NAD-related treatments for any health conditions. NAD+ preparations sold as a dietary supplement do not undergo safety and effectiveness testing before being marketed. Injectable and IV drips with NAD+ may require a prescription by a licensed provider. So-called research-grade NAD+ does not have to meet purity or identity standards.
Red flag: Claims from wellness clinics, med spas or supplement makers that NAD-related medications have proven benefits for humans.
Risky Medicine
An AJC series examining how Georgia became a haven for unproven treatments
Part 1: Welcome to Georgia, where questionable therapies flourish with little oversight
Tennessee cracked down on a questionable therapy. Georgia gave its doctors a home.
Part 2: Desperate patients seek cures, leave with debt and regret
Atlanta clinic promoting unconventional medicine has controversial history
Part 3: Underfunded Georgia medical board does little to stop doctors who cross the line
Why you will have problems checking out your Georgia doctor
Who’s providing alternative medicine in Georgia, and what they can, can’t do
Expert advice: Klein, the professor at WashU Medicine, advises against taking oral NAD supplements. “It gets degraded by the intestine, it doesn’t get absorbed, and so (taking) NAD supplements orally doesn’t make sense.” And he said taking NAD through an IV treatment could come with risks. “We don’t know if there could be harmful side effects,” he said. People who want to improve their health need to rely on the results of randomized clinical trials in humans that show benefits without adverse effects, Klein said. “Taking these compounds either intravenously or orally, without being adequately tested, is not just potentially wasting your money, but could also be harmful to your health if it has not been studied carefully in people,” he said. “What you see in mice doesn’t always translate to people, and that’s just not enough to start taking supplementation until it’s proven in human beings.”

Compounded “bioidentical” hormone therapy (cBHT)
Description: Bioidentical hormones, which are used to treat symptoms of menopause, are hormones in medications that are chemically similar or structurally identical to the hormones produced by the body. Bioidentical hormones that are FDA approved are available, though some patients don’t realize that. However, wellness practices and functional medicine clinics often recommend compounded bioidentical hormone therapy. Compounded medications are custom-made by a compounding pharmacy. The medications are made based on a clinician’s prescription and can come in a variety of forms ranging from pills to implantable pellets.
Claims: “Bioidentical” is largely a marketing term that has become widely used in promotional materials for compounded hormone therapies to suggest that these formulations are more natural or safer than prescription hormone therapies that are FDA approved. Some clinics say compounded medications are preferable, claiming they can be more personalized for each patient.
Many wellness clinics are also recommending testosterone therapy, but there is no FDA-approved testosterone formulation to treat menopausal symptoms. Proponents assert that saliva tests can provide results needed to customize hormone doses, but experts say this type of testing does not offer an accurate assessment of hormone levels.
Risks: Compounded medications are not FDA approved and therefore have not been through rigorous clinical trials that the FDA requires to prove that medications are safe and effective. Studies have found that dosing might not be consistent, and labeling might not reveal risks in compounded therapies. Some experts say the use of pellets to deliver hormone treatments may also pose risks. A major safety concern related to testosterone therapy is a potential increased risk of invasive breast cancer, according to the American College of Obstetrics and Gynecology.
Regulations: The FDA does not approve compounded medications. A study by the National Academies of Sciences, Engineering and Medicine that was requested by the FDA found that marketing claims that attract millions of patients to cBHT are not supported by scientific evidence. The group recommended that cBHT be used in only limited situations.
Red flags: Being told that compounded medications are safer and more natural than FDA-approved hormone medications.
Expert advice: “I think a patient needs to be presented with all of the options and be told there are these FDA-approved options for you that are well regulated, well studied, let’s try these first,” said Dr. Belinda Yauger, an American College of Obstetricians and Gynecologists fellow who contributed to the organization’s consensus document on compounded bioidentical menopausal hormone therapy. Yauger is an OB-GYN and expert on reproductive endocrinology and infertility based in Texas.
If the FDA-approved options don’t work for the patient, Yauger said, it might then make sense to consider a compounded option that a qualified clinician prescribes.
The potential for contaminants, the absence of documentation of adverse events and the lack of rigorous studies that would filter out placebo effects leave doctors without the information they need about the compounded medications, Yauger said. “I’m not saying they’re bad, I’m saying we just don’t know and they’re certainly not safer. They are the same hormones (in FDA-approved medications), they’re just given in a different way — in a way that we can’t regulate, study or analyze.”

Ozone therapy
Description: A small amount of blood may be drawn, treated with ozone gas, then returned to the patient by an IV. Ozone may also be blown into the body or injected into muscle, with the intent of increasing the amount of oxygen in the blood.
Claims: It is thought to boost the immune system, destroy bacteria and viruses, speed wound healing and help with detoxification. Some also promote it along with other medications for osteoarthritis, hepatitis B, HIV/AIDS, multiple sclerosis, cancer, heart disease, Alzheimer’s and Lyme disease.
Risks: Potential risks include harm to the lungs and an air embolism that could cause a stroke or heart attack. Breathing in medical-grade ozone, even in low doses, can cause severe and permanent damage to the lungs and respiratory system.
Regulations: The FDA classifies ozone as a toxic gas with no proven medical benefits for preventive therapy, and in 2019 it issued a warning against inhaling it. It is not authorized for use to treat any medical condition for which there is no proof of safety and effectiveness.
Red flag: Citing patient testimonials to claim the treatment is safe and effective.

Platelet rich plasma therapy
Description: A patient’s own blood is spun in a centrifuge to concentrate platelets, then those are injected into a target area of the body, such as an elbow or knee. That is said to release special proteins called growth factors that can signal tissue repair.
Claims: Some claim platelet rich plasma therapy can reverse aging, regrow organs, cure autoimmune disease and dramatically rebuild cartilage dramatically. There is no evidence for that, but trials suggest benefits for tendon injuries and knee osteoarthritis.
Risks: The health risks may include pain and injection injury. The bigger risk may be financial; PRP therapy is often expensive and not covered by insurance.
Regulations: PRP is not one standardized product. Under federal regulations, blood products such as PRP are exempt from the usual process of approval by animal studies and clinical trials.
Red flag: Clinics that market PRP therapy as a universal cure. If a facility bundles PRP with buzzwords like stem cells, regeneration and longevity, that’s a red flag, says Joseph A. Schwarcz, director of McGill University’s Office for Science and Society.

Hydrogen peroxide injections and IV treatment
Description: This chemical compound is a powerful oxidizing agent commonly used as a disinfectant. It comes in different concentrations, with household disinfectant products at about 3%.
Claims: Influencers and others claim it can kill cancer cells and treat AIDS, Alzheimer’s, emphysema and infections. Some also tout hydrogen peroxide footbaths for removing toxins such as heavy metals from the body.
Risks: Bubbles of oxygen can form in the bloodstream, and a gas embolism can cause heart attacks, strokes or death. Using concentrations that are too high can add to the risk. Lawsuits have tied deaths in Florida, Minnesota and South Carolina to the therapy.
Regulations: The Food and Drug Administration has not approved hydrogen peroxide for injection or IV infusion and has warned consumers that drinking high-strength solutions can result in serious harm or death. The Centers for Disease Control and Prevention said that even a 3% solution may cause vomiting and diarrhea. Other authorities have advised there is no scientific evidence that hydrogen peroxide treats cancer, AIDS or other diseases.
Red flag: Being told the treatment is safe since the body naturally produces hydrogen peroxide; patients have experienced ill effects with even weak solutions.

Hyperbaric oxygen therapy
Description: In a pressurized chamber, patients breathe 100% oxygen, which is several times higher than in normal air.
Claims: Often, it is described as an antiaging treatment. Some also claim it is useful for autism, cerebral palsy, depression, strokes, AIDS, sports injuries, cancer and more. But there is no evidence that hyperbaric oxygen treatments are effective at treating those conditions, said Dr. Kelly K. Johnson-Arbor, who is board certified in emergency medicine, medical toxicology and undersea and hyperbaric medicine.
Risks: Patients can experience ear pain, ear damage, seizures, a collapsed lung or visual changes. The therapy also has a heightened risk of fire. Johnson-Arbor said patients must be closely screened and properly monitored and supervised throughout the treatment, and clinics must follow manufacturers’ recommended cleaning, maintenance and safety checks. A 5-year-old child died in a hyperbaric oxygen chamber explosion in 2025 at an alternative medicine clinic in Michigan.
Regulations: The FDA has approved hyperbaric oxygen for specific conditions, including decompression sickness, carbon monoxide poisoning, radiation injuries, severe anemia, nonhealing wounds and severe bone and skin infections. But it warned consumers in 2021 about unsubstantiated claims about hyperbaric oxygen chambers, citing the serious risks. The chambers are classified as a medical device, and physicians must order and supervise hyperbaric oxygen treatments.
Red flag: No physician is present to administer the therapy. Alternative medicine clinics may use soft-sided, “mild” chambers that do not reach 100% oxygen like the hard-shell, steel chambers. These “mild” chambers are not FDA approved, and there is minimal scientific literature to support any benefits from using them, Johnson-Arbor said.

IV hydration and vitamin therapy
Description: A high-dose blend of various vitamins and minerals is injected or infused into the bloodstream. The doses may be described as customized for each patient and may include over-the-counter medications and other substances.
Claims: Even for those with no vitamin or mineral deficiencies, the therapy is said to improve immunity, combat hangovers and colds, help treat asthma, diabetes, cancer, Lyme disease, migraines, fibromyalgia, cardiovascular disease and many other conditions, as well as reduce jet lag, relieve stress and remove toxins from the body.
Risks: IV drips and injections may cause severe infections and other injuries, particularly if they are administered in a facility with little oversight or if the equipment is not properly sterilized. Repeated IV therapy can overload the bloodstream, resulting in complications that include vein inflammation and damage. Large IV doses of some vitamins can cause potentially life-threatening allergic reactions.
Regulations: Orders for IV treatments must be prescribed by a physician, nurse practitioner or physician assistant after a patient assessment. Registered nurses cannot legally be the only healthcare professional involved in evaluating and treating patients. Under federal law, no one can promote dietary supplements for treatment of a disease because they haven’t been proved to be safe and effective, the Federal Trade Commission has noted. The FDA says compounded supplements administered through an IV in liquid form are, by definition, prescription drugs.
Red flag: The treatment is administered by an RN, emergency medical technician or licensed practical nurse with no physician, nurse practitioner or physician assistant involved.

Insulin potentiation therapy
Description: For cancer patients, insulin is injected, followed by low-dose chemotherapy. Sugar water may then be injected to stop the low blood sugar caused by the insulin.
Claims: It is said to treat cancer without the side effects such as hair loss and nausea that come with higher doses of chemotherapy drugs.
Risks: If insulin is taken by nondiabetics, it can lead to dangerously low blood sugar levels. Another risk is that the lower-dose chemotherapy will not be sufficient to treat the patient’s cancer.
Regulations: There are no clinical trials that have proved the safety or effectiveness of IPT and, in fact, research has shown that cancers may grow when exposed to insulin.
Red flag: Practitioners who offer it and discourage traditional cancer care.

Peptide therapy
Description: Peptides are small chains of amino acids used by the body for some essential functions, such as regulating the immune system and managing hormones. In alternative medicine, they are created in labs or at compounding pharmacies and administered through injections, patches and nasal sprays. Sellers may also offer them in pills or creams.
Claims: The most popular peptides are semaglutides, used in FDA-approved medications such as Wegovy and Ozempic for weight loss and to reduce the risk of cardiovascular events. The success of those peptides helped fuel the promotion of other peptides as building muscle, boosting immunity, speeding healing, improving gut health and reversing aging.
Risks: Lab-created peptides used at alternative medicine facilities may be unregulated ones sourced from China and include chemicals that have never been extensively studied in humans. Reports have linked some unauthorized peptides to liver injury, renal failure, hepatitis, muscular paralysis and respiratory failure.
Regulations: It has been illegal to sell some of the most heavily promoted peptides for human consumption; they are supposed to be sold only for research. The FDA in 2023 listed 19 peptides as ingredients that should not be used by U.S. compounding pharmacies because of significant safety concerns. However, under pressure from Health and Human Services Secretary Robert F. Kennedy Jr., the FDA is expected this summer to change the status of some of the peptides so that consumers could obtain them from “ethical suppliers.”
Red flag: Being administered peptides without first having a physical examination.

Chelation therapy
Description: A medical treatment that uses a prescription drug, EDTA, to remove heavy metals such as lead from the body. It is usually administered by a slow drip of IV infusions over the course of several hours on each visit.
Claims: It is widely touted by practitioners of alternative medicine as helping with Alzheimer’s, heart disease, Parkinson’s, cancer, fatigue — essentially whatever condition anyone may face, even for those who do not have high levels of metals.
Risks: Chelation can cause serious harm, including removing essential minerals the body needs, damaging kidneys and lowering blood calcium levels. The drop in calcium can lead to cardiac arrhythmia and death. There are also reports of headache, vomiting and pain.
Regulations: The FDA has not approved chelation for any condition other than heavy metal poisoning, typically documented by blood tests showing high concentrations. That typically means lead at a level seen only in cases of major exposure.
Red flag: Instead of using a blood test to check for heavy metal toxicity, being asked to take a provoked urine test, which experts say is not accurate.

Stem cell therapy
Description: For-profit clinics across the country sell stem cell treatments that are not FDA approved. Some clinics isolate stem cells from a patient’s fat or bone marrow. Others use donated cells, often from umbilical cord blood. The cells are then injected or infused into the patient.
Claims: Clinics that sell the treatment may describe it as a miracle cure, effective for a wide variety of orthopedic conditions, neuropathy, Parkinson’s, ALS, MS, macular degeneration, stroke, autism, cardiac disease and male incontinence, among other afflictions. It is also said to restore virility and regrow hair.
Risks: Infection, tumor formation, unwanted tissue growth, immune system complications, blindness and neurological events. Critical challenges include manufacturing the products in a safe way.
Regulations: The FDA has approved stem cell therapy only for certain types of stem cells and for some specific conditions, including leukemia, lymphoma, multiple myeloma and aplastic anemia. It also can be used to reduce the risk of infection in people with blood cancers. Nonapproved stem cell products are investigational and are under review to see if the therapy can treat many other conditions.
Red flag: Claims that stem cells are a miracle cure.

Exosome therapy
Description: Exosomes are nanosized extracellular vesicles that are secreted by cells and act as messengers for cell-to-cell communications. They are usually derived from stem cells and injected or administered by IV. They are also used topically in skincare treatments.
Claims: Exosomes are touted to address cellular damage, musculoskeletal disorders, nerve injury, muscle tears, pain and inflammation and improve the body’s immune response. Some claim a potential to treat cancer.
Risks: Researchers believe they hold promise, but much about them is unknown, including risks. There have been reports of serious complications, including cancer relapse and severe inflammatory responses, after patients received exosome therapy without medical oversight. The Nebraska Department of Health issued warnings in 2019 after several patients there became seriously ill after treatment with unapproved cell-based therapies with exosomes. Some physicians have noted that IV infusions of exosomes may vary in quality and should be matched to the right patient.
Regulations: In 2019 and again in 2020, the FDA warned the public about so-called regenerative medicine products such as exosomes. The FDA considers exosomes to be biologic drugs that require full clinical trials and FDA approval before marketing. There presently are no FDA-approved exosomes for human use.
Red flag: Clinics saying that exosome treatments are FDA registered; that does not mean that they are FDA approved.
About this investigation
Who’s watching out for patients in Georgia?
That was a driving question as reporters Carrie Teegardin and Danny Robbins set out to examine how the state was responding to practitioners touting unproven and disproven health treatments.
An initial step was to assess the extent of alternative medicine and “wellness” clinics across Georgia and learn who practices at them, what treatments they offer and what claims they make. Using web searches and public records, data analyst Phoebe Quinton compiled information on hundreds of such businesses.
The reporting team, led by editor Lois Norder, then researched the qualifications of the nearly 300 practitioners identified at the clinics, storefronts and mobile services. Was the provider really board certified? A bestselling author? A world-renowned cancer expert? Was the person pictured in the white coat and called “doctor” really a licensed physician?
That laid the groundwork for the next step: learning more about Georgia’s oversight of those businesses.
For that, the AJC relied on databases it created for all orders issued by the Georgia Composite Medical Board since 2018, malpractice verdicts and federal actions against doctors. The team also reviewed minutes of medical board meetings, medical licensing laws and board financial information.
That work raised the question of whether other states do more to protect patients and how they regulate alternative medicine. So the team studied medical practice laws in other states, actions by their medical boards involving alternative medicine and board orders for substandard care.
To gain a national assessment of medical board oversight, Quinton used the public file of the National Practitioner Data Bank to see how often the Georgia medical board imposed serious discipline compared with other states and how often the board imposed discipline of any kind on physicians with malpractice payouts.
Some of the most painstaking work involved the individual alternative medicine businesses highlighted in the series. The reporters relied not only on court and business records but also interviews with patients they identified, clinic owners and operators and public officials.