Snow? Check. Breathtaking mountain views? Check. Historical city charm and Instagram-worthy photo ops? Check and check.

Bern, Switzerland is the most Instagrammed city in the world for the winter season— and it truly has it all.

That's according to analysts at Focus Clinic, a popular laser eye surgery clinic in the United Kingdom, who gathered the 20 most popular winter travel destinations across the world based on Google search and ranked each by the number of times a city's hashtag was used on Instagram to determine its popularity on the photo-sharing app.

According to the research, the #bern hashtag has been used more than 1,082,440 times.

A popular destination in the Swiss city is the medieval Old City of Bern, a city center surrounded by the Aare river. Old City is also a UNESCO World Heritage Site with one of Europe’s longest weather-sheltered shopping centers.

The "the gateway to the Alps" is also known for its mountain views, many fountains, walkable streets, cafes, museums and colorful weekly markets, according to MySwitzerland.com.

Rounding out the top 10 winter destinations according to Instagram are: Aspen, Colorado; the Northern Lights in Tromsø, Norway; Chamonix, France; Yosemite National Park in California; Zermatt, Switzerland; Yellowstone National Park in Wyoming; Bled, Slovenia; Cesky Krumlov, Czech Republic and Grindelwald, Switzerland.

Take a look at some of our favorite Instagram shots of the world’s most Instagrammed city: Bern, Switzerland.

About the Author

Keep Reading

The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC

Featured

Senate Majority Leader John Thune, R-S.D. (center) is flanked by GOP whip Sen. John Barrasso, R-Wyo. (left) and Finance Committee Chairman Mike Crapo, R-Idaho, as Thune speak to reporters at the Capitol in Washington on Tuesday, July 1, 2025. Earlier Tuesday, the Senate passed the budget reconciliation package of President Donald Trump's signature bill of big tax breaks and spending cuts. (J. Scott Applewhite/AP)

Credit: AP