The world’s most Instagrammed place for winter is a historic, snow-capped wonderland


The world’s most Instagrammed place for winter is a historic, snow-capped wonderland

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MURI BEI BERNE, SWITZERLAND - DECEMBER 19: The North Korean embassy is seen on December 19, 2011 in Muri Bei Berne, Berne, Switzerland. Following the death of North Korean leader Kim Jong-il of a heart attack on 17 December, 2011 at the age of 69, his third son Kim Jong-Un is expected to succeed his father. Kim Jong-Un is believed to have studied at the International School of Berne, under a pseudonym, which provides education for 280 students of diplomatic, academic and business families of over 40 nationalities. (Photo by Harold Cunningham/Getty Images)

Snow? Check. Breathtaking mountain views? Check. Historical city charm and Instagram-worthy photo ops? Check and check. 

Bern, Switzerland is the most Instagrammed city in the world for the winter season— and it truly has it all.

That’s according to analysts at Focus Clinic, a popular laser eye surgery clinic in the United Kingdom, who gathered the 20 most popular winter travel destinations across the world based on Google search and ranked each by the number of times a city’s hashtag was used on Instagram to determine its popularity on the photo-sharing app.

According to the research, the #bern hashtag has been used more than 1,082,440 times.

A popular destination in the Swiss city is the medieval Old City of Bern, a city center surrounded by the Aare river. Old City is also a UNESCO World Heritage Site with one of Europe’s longest weather-sheltered shopping centers.

The “the gateway to the Alps” is also known for its mountain views, many fountains, walkable streets, cafes, museums and colorful weekly markets, according to

Rounding out the top 10 winter destinations according to Instagram are: Aspen, Colorado; the Northern Lights in Tromsø, Norway; Chamonix, France; Yosemite National Park in California; Zermatt, Switzerland; Yellowstone National Park in Wyoming; Bled, Slovenia; Cesky Krumlov, Czech Republic and Grindelwald, Switzerland.

Take a look at some of our favorite Instagram shots of the world’s most Instagrammed city: Bern, Switzerland.

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