These new trackers make it easier to find keys, wallets, pets

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Everybody loses stuff, but these days, it doesn't have to stay lost for long.

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Exhibit A: Wistiki's Bluetooth trackers, fresh from this year's CES.

Wistiki enlisted Philippe Starck to design trackers for specific uses. (Video via Wistiki)

"We wanted to get away from the one-size-fits-all. We focused on the three things people lose the most. For your keys, the credit card, for the wallet, because it's a credit-card shape, and the Aha is the one for the pets," said Wistiki's Lisa Despeyroux. (Video via Wistiki)

Wistiki hopes its longer-lasting, far-reaching trackers will help it stand out in a crowded market.