Instagram debuted its stories feature in August, and many social media users immediately noticed the stark similarities between the platform’s new feature and Snapchat, an app that focuses on allowing users to send temporary videos.

Now, eight months later, Instagram's 'Snapchat clone' is more popular than Snapchat itself.

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According to Instagram, more than 200 million people use the platform's stories feature each day. That's up 50 million users since January.

Fourth-quarter records for 2016 showed Snapchat as having about 158 million daily users.

Snapchat turned down a $3 billion buyout deal from Facebook, which owns Instagram, in 2013. Since then, Facebook has rolled out its own version of video-sharing developments on its platforms, including Messenger and WhatsApp.

Instagram rolled out new "selfie stickers" and geostickers, reminiscent of Snapchat's geofilters, on Thursday.

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A Korean Air plane takes off from Incheon International Airport in South Korea on Wednesday, Sept. 10, 2025. The plane is chartered to bring back Korean workers detained in an immigration raid in Georgia. (Yonhap via AP)

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Fulton DA Fani Willis (center) with Nathan J. Wade (right), the special prosecutor she hired to manage the Trump case and had a romantic relationship with, at a news conference announcing charges against President-elect Donald Trump and others in Atlanta, Aug. 14, 2023. Georgia’s Supreme Court on Tuesday, Sept. 16, 2025, upheld an appeals court's decision to disqualify Willis from the election interference case against Trump and his allies. (Kenny Holston/New York Times)

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