Austin software firm NewComLink has changed its name to Vyze and broadened its financial partnerships.
Vyze's software helps retailers save sales by providing customers with financing alternatives at the register or during an online transaction.
The company said it is adding new lending partnerships to provide financing to customers.
Vyze's customers include retailers, merchants and manufacturers. The software works by integrating with a retailer's point of sale system in order to determine financing alternatives. The options include nonbranded credit cards, installment loans and lease purchase options, and are presented to shoppers as they make their purchases.
"We've recognized a disconnect between consumers' financing desires and businesses' abilities to meet those needs," Doug Filak, Vyze chief marketing officer, said in a statement. "We want customers to have the most positive purhcase experience whenever and wherever they shop."
Vyze was founded in 2008 by Suneet Paul and Jim White, both veterans of the retail financial services industry. The company has 37 employees.
In 2013, the company received $6 million from a single institutional investor, which declined to be named.
Prior to that, the company had raised $15 million from backers including Austin Ventures and StarVest Partners of New York.
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