Tom Archdeacon is usually writing news, not making it, but he caught some airtime and the attention of one writer covering the NCAA tournament in Indianapolis on Friday.

The longtime Dayton Daily News columnist drew attention from USA Today's The Big Lead for his "glorious mustache." While sitting behind CBS' Jim Nantz, Bill Raftery and Grant Hill, Archdeacon was on television and caught the notice of Kyle Koster from TBL.

"There was much to discuss at the top of the broadcast before tip-off and the trio did a nice job setting things up. Or so I guess. It was quite difficult to pay attention with Tom Archdeacon's impressive mustache lurking in the background," Koster said. It's a tough look to pull off, but the Dayton Daily News "old-school storyteller" is doing just that. The Big Lede posted a link to Archdeacon's archive of award-winning columns.

Archdeacon has made headlines before — he won the Society of Professional Journalists Sports Columnist of the Year in 2012 and 2013, beating out competition from national outlets like ESPN and Sports Illustrated.