ESPN’s telecast of the Georgia Tech-Tennessee game Monday night drew a 12.8 local rating in the Atlanta TV market.
Nationally, the game delivered a 3.3 overnight rating.
Those figures mean 12.8 percent of TV homes in the Atlanta market and 3.3 percent of homes across the nation’s 56 metered markets tuned in on average.
Tennessee won the game – the second of two Chick-fil-A Kickoff games at Mercedes-Benz Stadium over the Labor Day weekend – 42-41 in double overtime.
On Saturday night, Alabama’s 24-7 win over Florida State drew a 15.2 rating in Atlanta and a 7.3 national rating across the metered markets.
Within the Atlanta market, the Alabama-Florida State and Georgia Tech-Tennessee games were watched by about 367,000 and 309,000 local homes, respectively.
Gary Stokan, president and CEO of Peach Bowl Inc., which operates the Chick-fil-A Kickoff event, said Tuesday he was “very pleased” with the TV ratings and with the combined attendance of 151,437 for the two games.
“It was a fantastic weekend,” Stokan said. “This was an appetizer for what is going to continue to go on with college football in Mercedes-Benz Stadium.”
Four more college games are scheduled there this season: the SEC Championship game Dec. 2, the Celebration Bowl on Dec. 16, the Chick-fil-A Peach Bowl on Jan. 1 and the College Football Playoff national championship game Jan. 8.
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