Even after a disappointing year on the field, the Falcons’ value increased by more than $150 million.

That's according to an annual study of NFL franchise valuations by Forbes, which estimates the Falcons are now worth $2.755 billion.

The new figure represents an increase of $155 million -- or 6% -- from September 2018, when the Falcons were valued  at $2.6 billion. The team went 7-9 last season.

Arthur Blank purchased the Falcons in 2002 for $545 million.

According to Forbes' report, published this week, the Falcons rank 17th in value among the NFL's 32 teams. The average value of an NFL team is $2.86 billion, up 11% from last year, according to the study. The Dallas Cowboys are estimated to be worth a league-high $5.5 billion.

About the Author

Keep Reading

Falcons wide receiver Dylan Drummond, here making a catch in a joint practice against the Titans on Aug. 13, led Atlanta in catches this preseason with 14. He caught two passes for 11 yards against Dallas on Friday, Aug. 22, 2025. (Mike Stewart/AP)

Credit: AP

Featured

In 2022, Georgia Power projected its winter peak electricity demand would grow by about 400 megawatts by 2031. Since then, Georgia has experienced a boom of data centers, which require a large load of electricty to run, and Georgia Power's recent forecast shows peak demand growing by 20 times the 400-megawatt estimate from just three years ago. (Illustration by Philip Robibero/AJC)

Credit: Illustration: Philip Robibero / AJC