Even after a disappointing year on the field, the Falcons’ value increased by more than $150 million.

That's according to an annual study of NFL franchise valuations by Forbes, which estimates the Falcons are now worth $2.755 billion.

The new figure represents an increase of $155 million -- or 6% -- from September 2018, when the Falcons were valued  at $2.6 billion. The team went 7-9 last season.

Arthur Blank purchased the Falcons in 2002 for $545 million.

According to Forbes' report, published this week, the Falcons rank 17th in value among the NFL's 32 teams. The average value of an NFL team is $2.86 billion, up 11% from last year, according to the study. The Dallas Cowboys are estimated to be worth a league-high $5.5 billion.

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Atlanta Falcons running back Bijan Robinson avoids a tackle to run for his touchdown during the first half of an NFL football game against the Buffalo Bills at Mercedes-Benz Stadium in Atlanta on Monday, October 13, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez

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Mathew Palmer, a former Delta Air Lines employee, at his home in Atlanta on Thursday, Oct. 9, 2025.  Palmer was fired less than two weeks after writing a post on social media about the assassination of conservative activist Charlie Kirk. (Natrice Miller/AJC)