IBM will be the Falcons’ technology teammate on the new downtown stadium.
Falcons parent company AMB Sports & Entertainment and IBM will announce Thursday a strategic partnership to develop what they say will be “a game-changing fan experience” through “highly advanced, interactive technologies.”
IBM will provide Wi-Fi infrastructure and an array of other technology needs for the 71,000-seat stadium, according to the planned announcement.
“A live event is no longer about sitting in a seat and watching a game or concert, but a convergence of physical and digital experiences for today’s fans who are looking for the best way to get to a game or view highlights from their mobile phone, for example,” Bridget van Kralingen, senior vice president of IBM Global Business Services, said in a prepared statement. “For the new Atlanta stadium, IBM is helping AMBSE reinvent the experience enjoyed by fans, guiding them through the stadium while bringing them closer to what’s happening on the field.”
The goal is for IBM’s technology to connect numerous stadium amenities and deliver information to fans about everything from traffic to concessions stands lines.
IBM has partnered with a number of major sporting events over the years, including the Masters, Wimbledon and the U.S. Open golf and tennis championships.
The $1.4 billion retractable-roof stadium, under construction next to the Georgia Dome, is slated to open in 2017. It will be home to a Major League Soccer expansion franchise and various marquee events, including college basketball’s 2020 Final Four, as well as the Falcons.
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