Georgia Tech selects its new gold, will reveal in spring

Credit: Streeter Lecka

Credit: Streeter Lecka

Georgia Tech has selected its shade of gold.

However, it won’t be revealed for several months.

After several weeks of working with new apparel partner Adidas, the athletic department has landed on the shade of gold that it will use for apparel and uniforms.

“I think it’s been chosen,” athletic director Todd Stansbury said in a recent interview with The Atlanta Journal-Constitution.

Stansbury declined to identify the new Tech gold. It will be introduced in the spring, as will other elements of the athletic department’s new branding with Adidas. He said that the new Adidas-designed football uniforms are already being produced.

Many Tech fans have lamented the inconsistency in the gold and yellow that are used in uniforms and apparel. One of the non-white uniforms that the men’s basketball team wears, for instance, is a yellowish gold, while the women’s team wears a uniform that is closer to old gold. The football team’s uniform pants can appear between yellow and gold depending on the light.

It is an added challenge to Tech’s search for its one gold that different colors and shades appear differently depending on material (i.e., helmet vs. jersey) and lighting.

“And that’s what makes it difficult, because, I think for the most part, most Georgia Tech people say we want to match it up or it should be somewhere in the realm of golds associated with the Ramblin’ Wreck, but it’s not that easy,” Stansbury said in October.

In August, when Tech’s new apparel partnership with Adidas was announced, Stansbury said that the athletic department and company were considering between 20 and 30 shades of gold. By October, it had been reduced to four.

Tech apparel produced by Adidas will go on the market July 1.