Hundred days away from the 2018 college football season, the sport’s Hall of Fame underwent a name change.

The downtown Atlanta attraction is now officially, the Chick-fil-A College Football Hall of Fame.

The move was announced last month after a new title-sponsorship deal was struck with the Atlanta-based restaurant chain. The deal runs through 2044 with options to extend for 10 more years.

The College Football Hall of Fame opened in Atlanta in August 2014, following a decision by the National Football Foundation to move the facility here from South Bend, Ind.