The Atlanta Braves today announced the name of their new Cobb County stadium: SunTrust Park.
The team and the Atlanta-based bank said they have entered into a 25-year naming-rights deal.
The announcement of the name was made at the start of the stadium’s official groundbreaking ceremony under a tent on the site of the new stadium.
Braves chairman and CEO Terry McGuirk called the day “one of the most important in the history of the Atlanta Braves franchise.”
“We are excited that SunTrust has decided to build upon our decades-long relationship and embark on this journey with us,” McGuirk said. “Both of our organizations have deep roots in Atlanta and loyal fans throughout the Southeast and across the nation. We couldn’t imagine a more perfect partner.”
The Braves said the deal includes marquee signage for SunTrust as well as additional signage and promotional opportunities throughout the ballpark and planned adjacent mixed-use complex. Financial terms were not disclosed.
“This is a once-in-a-generation opportunity to partner with a great organization that shares our values for winning and serving the community,” SunTrust Chairman and CEO William H. Rogers, Jr., said. “This partnership provides SunTrust increased visibility on a regional and national level through a truly unique mixed-use development that will attract fans and visitors throughout the year.”
Major League Baseball Commissioner-elect Rob Manfred and Braves legend Hank Aaron were on hand to participate in the ground-breaking ceremonies, along with numerous Braves, Cobb County and SunTrust officials.
More to come.
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