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At Thursday’s presentation, webcast by Liberty Media, Plant said the Braves have had “tremendous growth” in the “key indicators” of attendance, gate revenue, sponsorship revenue and TV ratings since the move from Turner Field to SunTrust Park in 2017.
The investors were told the Braves have averaged annual increases of 21% in total revenue, 9% in paid attendance, 22% in gate receipts, 25% in sponsorship revenue and 44% in TV ratings since the move. The largest increase in attendance came in 2017, but the trend continued upward in 2018 and 2019.
“People now come early (and) they stay late,” said Plant, citing the combination of SunTrust Park and adjacent mixed-use development The Battery Atlanta. “… We broke the trends in baseball or any sport that when you build a new facility, that third year you start seeing your (attendance) go down (because) the newness has really worn off. We broke that trend and (in 2019) had our highest annual total since 2007 as far as tickets sold.
“Obviously, a lot of that is (if) your team plays well and you have success on the field, you’re going to see it at the gate.”
He said The Battery “is complementing our objective of winning the World Series.”