The Braves plan to make similar NIL deals in the future with other athletes at colleges around the Southeast, Mize said, because of the “strong overlap between fandom of all these schools and the Braves.”
“We want to come out of the gate with Rachel and Jordan and see how it goes and use learnings from this go-round to impact what we do for future iterations,” Mize said.
The NHL’s Florida Panthers are believed to have been the first pro sports franchise to sign a college athlete, University of Miami quarterback D’Eriq King, to an NIL contract. The Braves said that, to their knowledge, they are the first MLB team to officially reach an NIL agreement with a college athlete.
News laws in a number of states, including Georgia, and changes in NCAA policy took effect July 1 to allow college athletes to be compensated for use of their name, image and likeness without jeopardizing their eligibility. Previously, the NCAA hadn’t allowed athletes to receive such compensation.