Mercedes-Benz expands subscription service to Atlanta

Mercedes-Benz is expanding its vehicle subscription service pilot program to Atlanta.

Joining other car manufacturers and companies offering this new way to access vehicles, the expansion here is a collaboration between MBUSA, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers.

“The pilot program far exceeded our expectations. Eighty-two percent of the subscribers are new to Mercedes-Benz, and we are hitting the mark attracting younger drivers who might not otherwise have the opportunity to experience the brand at such a young age,” said Adam Chamberlain, vice president of sales for MBUSA. “Interestingly, families and couples are equally accessing the service whether for use as their primary car, for fun or as a way to test drive a wide variety of models.”

There are three tiers of service in the Mercedes-Benz Collection program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month. Subscribers will pay a one-time activation fee of $495. That will allow them to select a Mercedes-Benz model that is listed in that subscription tier.

The monthly subscription fee also includes insurance, roadside assistance, vehicle maintenance and does not have a mileage restriction.

Atlanta will also test a new subscription tier, which will consist exclusively of the company’s high-performance AMG models. The company’s North American headquarters is located in Sandy Springs.

“Mercedes-Benz Collection is proof that there is a strong appetite for services that provide people with the flexibility to move in and out of various Mercedes products, depending on their needs, without the added effort of managing vehicle insurance, maintenance or mileage limits,” Geoff Robinson, vice president, Mercedes-Benz Financial Services USA LLC. “Based upon market input and the learnings from our pilot programs, we continue to fine tune our offering to meet the changing demands of our customers.”

Those interested joining the program can download the Mercedes-Benz Collection app via the Apple App Store or Google Play Store and hit “Sign up.”

Further information on Mercedes-Benz Collection, visit collection.mbusa.com.

Todd Duncan talks with last year's AJC Creeper's Car Club Cup winner. (Music source - 'Groundswell' and 'Kickstand by Lance Taber, 'Real Nice Neighbors' by Global Genius.)

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