The maker of Peugeot and Citroën automobiles will locate its new North American headquarters in Atlanta, according to an announcement by Gov. Nathan Deal and Atlanta Mayor Keisha Lance Bottoms.
Groupe PSA, a French multinational manufacturer of automobiles and motorcycles, joins foreign automakers Kia, Porsche and Mercedes Benz with significant operations in Georgia.
“We are thrilled that Groupe PSA, the second-largest carmaker in Europe and one of the top mobility providers in the world, has picked Atlanta for its new North American home,” said Deal. “This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.”
With its five world-renowned car brands, Peugeot, Citroën, DS, Opel and Vauxhall Motors, as well as its mobility application brand called Free2Move, Groupe PSA is one of the largest car manufacturers in the world, and the second largest in Europe.
“We looked at every aspect of the Atlanta community and found it to be the most suitable location for us,” said Larry Dominique, president of PSA North America. “While the overall business environment, tandard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice.”