Representatives from Perkins and Will, the architecture and design firm tasked with Gwinnett’s new branding, revealed what they’ve come up with during a Tuesday afternoon briefing with the county’s Board of Commissioners.
The potential new logo is a series of colorful, overlapping geometric shapes arranged in a circle. The slogan that accompanies it is “Vibrantly Connected.”
“It’s very diverse,” Perkins and Will’s Keith Curtis said of the county. “But it's diversity that comes and lives together.”
Gwinnett is a majority minority county and has one of the most diverse populations in Georgia and the entire Southeast.
The county's rebranding push began in earnest last summer but had been talked about for years, officials pointing to an out-of-date county seal designed in the 1980s and Gwinnett's looming bicentennial (the celebration of which begins later this year).
The county's iconic water towers — which welcomed travelers on I-85 with their messages of "Gwinnett is Great" and "Success Lives Here" — were torn down in 2010.
The design presented Tuesday is not final and must ultimately be approved by the Board of Commissioners. Gwinnett County Communications Director Joe Sorenson, who helped spearhead the project, said he hoped for that to happen in the coming weeks.
Live in Gwinnett and have thoughts about the county’s possible new logo and slogan? Contact reporter Tyler Estep at email@example.com or 404-526-2067 and your thoughts could be included in an upcoming article.
Tyler Estep is a reporter covering DeKalb County, its government and its people. A Gwinnett County native and University of Georgia graduate, he has been with the AJC since 2015. He previously covered his home county and served stints on the paper's hyperlocal and breaking news teams.