Metro Atlanta
Metro Atlanta

Gwinnett approves new logo and slogan

January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)
January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)
By
Oct 17, 2017

Gwinnett’s  Board of Commissioners voted Tuesday afternoon to formally adopt a new logo, seal and slogan for the county.

The new branding created by architecture and design firm Perkins+Will was first presented to officials (and to the public, via media reports) last month. The logo is a circle with colorful, "kaleidoscopic" shapes overlapping inside, and the seal is that same shape with the words "Gwinnett County," "Georgia" and "Established 1818" wrapped around it.

The slogan, a favorite target for online detractors, is "Vibrantly Connected."

The new Gwinnett County logo (left) and seal (right, in black and white).
icon to expand image

While county officials have expressed support from the get-go, many Gwinnett residents weren't fans of the new branding. The Atlanta Journal-Constitution's first article on the new designs garnered hundreds of online comments, most of them negative.

Read the full story at myAJC.com.

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The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on myAJC.com, including these stories:

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Tyler Estep hosts the AJC Win Column, Atlanta's new weekly destination for all things sports. He also shepherds the Sports Daily and Braves Report newsletters to your inbox.

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