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Gwinnett approves new logo and slogan

January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)

January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)

Oct 17, 2017

Gwinnett’s Board of Commissioners voted Tuesday afternoon to formally adopt a new logo, seal and slogan for the county.

The new branding created by architecture and design firm Perkins+Will was first presented to officials (and to the public, via media reports) last month. The logo is a circle with colorful, "kaleidoscopic" shapes overlapping inside, and the seal is that same shape with the words "Gwinnett County," "Georgia" and "Established 1818" wrapped around it.

The slogan, a favorite target for online detractors, is "Vibrantly Connected."

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While county officials have expressed support from the get-go, many Gwinnett residents weren't fans of the new branding. The Atlanta Journal-Constitution's first article on the new designs garnered hundreds of online comments, most of them negative.

Read the full story at myAJC.com.

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