The ticket contest is part of RISE’s initiative to highlight social justice issues during the Super Bowl. The organization wanted to celebrate local residents who have worked to advance social justice issues. RISE uses sports as a way to bring people together to “improve race relations and promote understanding, respect and equality,” according to the organization.
Davis was nominated for the prize because of his work with young black students on the field and in the classroom.
His nomination letter stated: “His awareness of most players living in single parent homes with low socioeconomic backgrounds, leads him to give his time and personal resources to pour into each player and mentor them with so many lacking a father figure in the home. Coach Davis makes it a priority to speak to each player about respecting themselves, promoting self-awareness and making the decision to be the best they can be no matter what obstacles come their way.”