Can the South handle the strain of the data center boom?
Atlanta's data center market is experiencing unprecedented growth, quickly emerging as a leading hub for server farms in the U.S. Driven by soaring demand for data storage and processing power—largely fueled by the rise of AI technologies—the city is becoming a magnet for major tech giants. Yet, this rapid expansion comes with significant challenges. These sprawling facilities, essential for powering everything from cloud services to AI applications, consume vast amounts of energy and water. As the demand for data centers continues to climb, so too do concerns about their impact on vital resources. Credits: Getty Images | Jasper Chatbox | Tesla | Pexels | Microsoft | Google | ChatGPT | Dice | Georgia Power | WSJ | The Times | Politico | Reuters | Edged | Switch | Goldman Sachs | University of Tulsa | Washington Post | CBRE

Inside the AJC's ultimate biscuit taste test
We put six biscuits to the test — no butter, just flavor, texture and structure. There was one clear winner.

Why Atlanta’s soccer boom before the World Cup is personal for Arthur Blank
The Blanks' personal soccer story helped shape Atlanta’s World Cup moment. Credits: AJC | Elon University | Erica Denhoff / Getty Images | Ken Sugiura / AJC

Atlanta rises as the Hawks clash with the Knicks in the NBA playoffs
The Atlanta Hawks are giving big playoff energy as they face off against the New York Knicks with something to prove.

Atlanta Hawks fans bring the energy ahead of Game 6
The Atlanta Hawks are stepping into Game 6 with the city behind them. It’s all presence: fits on point, energy loud without a word, everybody locked in.


