He was known briefly in Minnesota as "The Donut Guy."
Every weekend, Jayson Gonzalez, a senior studying accounting at Metropolitan State University in St. Paul, would drive 270 miles to a Krispy Kreme store in Clive, Iowa, load his car with up to 100 boxes of doughnuts, then drive the irresistible dessert treats back to his own customers in the Twin Cities area, where there hasn't been a Krispy Kreme store for more than a decade.
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While a dozen Krispy Kremes typically sell for about $7.99, some of Gonzalez's customers were willing to pay up to $100 each time, as Gonzalez would charge $17 to $20 per box.
Credit: Deanna Weniger
Credit: Deanna Weniger
Less than one week after the St. Paul Pioneer Press printed a story about the delivery service, Krispy Kreme's corporate office placed a call to Gonzalez and warned him to stop, saying his resale of the doughnuts created a liability for the company.
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Gonzalez, who had been planning to make a 20th trip to Iowa last Saturday, was instead forced to go on Facebook and tell followers of “Krispy Kreme Run Minnesota” that operations would shut down.
In a statement Sunday night, Krispy Kreme said it's looking into the matter, The Associated Press reported. "We appreciate Jayson's passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education," the company said in a statement.
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