Business

Porsche’s Atlanta experience center is turning 10 with big bash

The test track has become a popular tourist and enthusiast attraction for German sports car company.
Porsche Cars North America is planning a June celebration to mark 10 years of its experience center near Hartsfield-Jackson Atlanta International Airport. (Courtesy of Porsche Cars North America)
Porsche Cars North America is planning a June celebration to mark 10 years of its experience center near Hartsfield-Jackson Atlanta International Airport. (Courtesy of Porsche Cars North America)
April 18, 2025

Porsche Cars North America is planning a June celebration to mark 10 years of its experience center near Hartsfield-Jackson Atlanta International Airport.

A decade ago, Porsche opened its North American headquarters, complete with a test track and restaurant, on the site of a former Ford automotive plant on the northeastern edge of the world’s busiest airport. The project also attracted a boutique hotel now known as Kimpton Overland.

“I was there when the very first guests were welcomed — and it’s been truly a privilege to be part of such a fantastic team that has seen our site grow and thrive since those early days,” Michelle Rainey, director of Porsche Experience Centers, said in a news release. “For the last decade we have inspired a community of dreamers who value the heritage, innovation and style that our vehicles represent. This anniversary is a great chance to celebrate Porsche’s presence in the surrounding Hapeville and Atlanta communities.”

Porsche will hold the celebration June 7 from 11 a.m. to 4 p.m. General admission tickets are $50 and simulator lab experiences and vehicle demonstration lap times also can be purchased online.

Those who buy time on the track can choose a 911 Carrera S or GTS on the experience center’s South Track, or GT models for rides on the center’s West Track, the release said.


Porsche Experience Center celebration

What: 10th anniversary celebration of the Porsche test track and experience center

When: Saturday, June 7, 11 a.m. to 4 p.m.

Where: 1 Porsche Drive, Atlanta

Cost: $50 for general admission tickets

For tickets and additional information visit: porschedriving.com/pecatl-10-year-anniversary-event

About the Author

J. Scott Trubey is the senior editor over business, climate and environment coverage at The Atlanta Journal-Constitution. He previously served as a business reporter for the AJC covering banking, real estate and economic development. He joined the AJC in 2010.

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