OK, so the Braves’ season ended with a whimper. But let’s not focus on the negative.
Viewed purely as a business venture, the Cobb team’s batting average is downright stratospheric.
First, the current owner acquired the team in a stock swap that helped him avoid an estimated $600 million in taxes. Then the alleged leaders of Cobb County put taxpayers on the hook for almost $400 million to build a shiny new stadium. Finally, SunTrust ponied up a reported $10 million a year to put its name on said stadium, thereby polishing its brand (which could use it, after some of the nasty things the feds have said recently about the bank’s role in the mortgage crisis).
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