A dazzling downtown arts district is starting to come to life in Atlanta.
The new digital sign featuring an ad from Coca-Cola is now up and running on the building known as 101 Marietta at the corner of Marietta Street and Ted Turner Drive.
It's part of a plan to create Atlanta Arts & Entertainment District downtown, which was approved by the city in 2017.
The overall plan is an attempt to give downtown a distinct personality by splashing it with bright lights and signs, similar to tourist destinations in other cities, like Times Square in New York or the San Diego Gaslamp Quarter.
The 1,050-square-feet digital sign at 101 Marietta features an LED display, which will feature rotating commercial and non-commercial messages.
It’s part of a multi-part signage installation at the property, which will also include a street-level static sign wrapping around at the corner of Marietta and Cone streets.
It also joins other already completed projects that are part of the arts and entertainment district, including the sign at Peachtree Center, which displays MARTA schedules.
The real estate company partnered with BIG Outdoor to build and manage the sign.
The digital display will be joined by other approved signage in the area, including at the Westin Peachtree Plaza.
The iconic downtown Coca-Cola sign, is also currently undergoing upgrades to eventually be fully digital.
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