ArtzyBella founder wins $10,000 to develop art therapy kit

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ArtzyBella founder Ashley 'Bella' Daramola wins $10,000 to develop art therapy kit Ashley “Bella” Daramola is the founder of ArtzyBella. The CEO/owner of the East Point art studio is also an alumna of Georgia State University. Things came full circle when she participated in GSU's inaugural Demo Day at the 2020 Cohort of Main Street Entrepreneurs. In the Startup Stage, she landed in first place and won $10,000. Launching this summer, the ArtzyBella box is a monthly subscription kit aimed to help people j

The winnings were earned during Georgia State University’s inaugural Demo Day at the 2020 Cohort of the Main Street Entrepreneurs Seed Fund

Things came full circle for an East Point art studio owner last week when she attended an event at Georgia State University, her alma matter.

Ashley “Bella” Daramola is the founder of ArtzyBella. In 2016, she left her day job and made her hobby a business. She used her last $50 to host a paint party and ultimately opened the studio.

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"We began with $50, bought art supplies, made a mural and hosted a paint party and the rest was history," Daramola said on her company website, adding that the company has "created art all over Atlanta and painted with some of Atlanta's most energetic, creative residents."

Creativity has become a full-fledged business for Daramola, who was one of several entrepreneurs in attendance at Demo Day during GSU's 2020 Cohort of Main Street Entrepreneurs, according to the university. During the event 10 companies in the Seed Stage path and ten companies in the Startup Stage path competed from the 2020 Cohort of the Main Street Entrepreneurs Seed Fund. Only the top five from path went to the finals.

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Congratulations to all 21 companies that make up @georgiastateuniversity and @enigsu inaugural Main Street Seed Fund. Under the mentorship of @musaddeqhkhan and @jaminemoton each company received a grant, mentorship, and amazing workshops from leaders in Atlanta’s business community. ⠀ ⠀ Represented by our Founder/CEO @theashleybella we were humbled to win first place among VERY tough competition at the programs first annual “Demo Day” We chatted with potential investors and leaders in the state who want to help us scale. ⠀ ⠀ We started as a service based art company but our mission was to always develop a product line. We pitched our first product in the line: our ArtzyBella box (launching this summer) ⠀ ⠀ We are grateful and excited for the future of our company. ⠀ We’re apart of a growing conversation about the place art and creatives have in the global economy, neighborhood revitalization, economic development and mental health.⠀ ⠀ No artists should ever be starving. Being a creative IS getting a real job #artstudio #artcompany #artforGOOD #artmatters #arttherapy #mentalhealth #wellness #pitch #pitchcompetition #startup #demoday #gsu #georgiastate #atlantabusiness #atlantainfluencers #atlantaentrepreneurs #atlantasmallbusiness #entrepreneur #entrepreneurlife #smallbusiness #atlantaart #atlantaartist #femalefounder #girlboss #bossbabe #womeninbusiness #socialenterprise #tuesday #tuesdaymotivation

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It was there that Daramola won first prize in the Startup Stage and earned a $10,000 check for her company. ArtzyBella is set to go from a mural and paint party services company to focusing on a new product line that helped them claim the top prize, according to the East Point Main Street Association. Launching this summer, the ArtzyBella box is a monthly subscription kit meant to help people jump start their mental health journey by doing artistic activities and being creative. It's in line with the company's mission to use art as a therapeutic tool, according to ArtzyBella's Instagram page and Demo Day pamphlet.

“ArtzyBella’s new products and services are inspired by Ashley Bella’s work as a social worker, behavior specialist, and psychologist,” the website states.