Wake up soccer fans, it's Saturday

Atlanta United plays today at Columbus.

Did you know that?

If you didn't, here's all of the copy I've written about Atlanta United .

Also, WHAT ARE YOU DOING WITH YOUR LIFE?!?!?

Here's an interesting story on the sports with the oldest and youngest TV audiences. Guess who has the youngest?

If you want to know why there are so many expansion candidates for MLS...the graphic in that story tells you why.

If I learned anything earning (and paying for) my MBA, it's that lifetime consumers are the target for any business. MLS is getting them while they are young, which increases the probability that they will be fans for life. Fans for life equals more money spent, equals more referrals, etc.

Big thanks to the member of the Kentucky dance team who placed my breakfast order at the Hartsfield Airport's Dunkin' Donuts so I could finish discussing Atlanta United with 92.9FM The Game's Sam Crenshaw this morning.

Whoever you were, much appreciated and safe travels.

And here's me ... talking.

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