In honor of Black History Month, Lyft will provide a free ride to an African-American history museum or black-owned business in cities across the country.
"Much has been done, much remains to be done," the company said in a blog post announcing the promotion. "Lyft is honored to step up today to do our part to continue building inclusive and more connected communities."
In Atlanta, the code BHMATL19 will give users one Lyft ride up to $10 to or from one of the locations listed below. The discount expires at 11:59 p.m. on Feb. 28.
» Study: Uber, Lyft drivers earning median profit of $3.37 per hour
Locations included in the promotion are:
The promotion is also good in Birmingham, Charleston, Charlotte, Columbia, Greenville, Memphis, Nashville, New Orleans, Richmond and St. Louis.
Lyft also noted in its post that it's celebrating the one-year anniversary of its partnership with Black Girls Code, "an organization committed to increasing the representation of African-American women in technology through providing girls with coding skills needed to thrive in the digital space."
The ride-hailing company has offered discounts for rides around the Super Bowl and on Election Day.
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