Instagram's new Stories feature looks like an effort to compete with Snapchat.

Instagram is calling the feature one that lets users "share all the moments of your day, not just the ones you want to keep on your profile."

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The goal of the feature, according to Instagram, is for users to not worry about over-posting and clogging up their followers' feeds.

But Instagram ignores the similarity of Stories with Snapchat: Both allow users to take pictures or video and edit them with drawing and text tools.

What's the most similar between the two is the fact that those photos and videos will disappear after 24 hours and replies or comments to the shared content can be sent by a private message.

This is not the first time Instagram has seemingly followed in the footsteps of another app.

In 2013, Instagram introduced video, allowing users to record 15-second videos with the app's signature filters. The move was an effort to compete with Vine, which is notable for six-second videos.

Both Instagram and Vine have since moved toward longer videos.

It really just comes down to user preference: Instagram Stories or Snapchat?

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