Here's another sport in which the SEC rules: moving products.
In the annual ranking of nearly 200 institutions affiliated with Collegiate Licensing Co., five SEC schools finished in the top eight for merchandise sales.
Texas remained No. 1 for the fifth straight year, followed by Alabama, Florida, LSU, North Carolina, Georgia, Michigan and Kentucky. The Longhorns brought in a whopping $10.15 million in gross royalties in the fiscal year that ended June 30.
The rankings do not include some high-profile programs such as Ohio State and Southern Cal, which are not under contract with the Atlanta-based licensing company.
In all, nine SEC schools made the top 25: Tennessee ranked 12th, Auburn 15th, Arkansas 20th and South Carolina 23rd. Georgia Tech came in 41st, right behind Maryland.
The top apparel categories include T-shirts and headwear, with royalties from T-shirts accounting for a quarter of all collegiate apparel. Non-apparel categories include video games, housewares and home furnishings.
The company said Kentucky made the biggest jump, rising five spots to No. 8, thanks to John Calipari's basketball team. Alabama moved from No. 5 to No. 2 after beating Texas for the BCS championship.
The top 25:
1. Texas, 2. Alabama, 3. Florida, 4. LSU, 5. North Carolina, 6. Georgia, 7. Michigan, 8. Kentucky, 9. Penn State, 10. Oklahoma, 11. Notre Dame, 12. Tennessee, 13. West Virginia, 14. Nebraska, 15. Auburn, 16. Wisconsin, 17. Kansas, 18. Missouri, 19. Florida State, 20. Arkansas, 21. Texas A&M, 22. Illinois, 23. South Carolina, 24. Texas Tech, 25. Clemson.