Maya Moore, the Gwinnett County hoops legend who went on to star with the University of Connecticut, has become the first woman to sign an endorsement deal with Nike’s Jordan Brand.

The deal is reportedly worth between $3 million and $4 million, according to NYSportsJournalism.com. Financial terms weren’t disclosed in the release.

Moore, from Lawrenceville, starred at Collins Hill High School and helped lead UConn to 90 consecutive wins over two seasons as well as two national championships. She recently was drafted by the Minnesota Lynx and is one of the youngest players to enter the WNBA.

Moore wore No. 23 at UConn, the same number that Michael Jordan wore when he was with the Chicago Bulls.

Jordan began working with Nike in the 1980s; the Jordan Brand was created in 1997. Other athletes connected to the brand include Derek Jeter, Dwyane Wade, Carmelo Anthony, Chris Paul and Andre Johnson.

“Not only has Maya proven to be a prolific winner on the court, but her hunger and determination to make an impact off the court makes her a valuable addition to the Jordan family. We look forward to working with Maya as she carries her success to the next level,” Michael Jordan said in a statement.

Moore, a four-time All-American, averaged 22.8 points this season and 19.6 during her career. She was the only collegian to play on the U.S. women's national team that won the gold medal at the world championships last October.

The 21-year-old was taken No. 1 overall in April’s WNBA draft.

About the Author

Keep Reading

Atlanta Dream guard Rhyne Howard (10) dribbles against Indiana Fever guard Odyssey Sims (1) during the first half of a WNBA first-round playoff game at Gateway Center Arena on Thursday, Sept. 18, 2024, in Atlanta.  (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez

Featured

Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com